Launch Blog

The essential app store optimization guide

To turn heads in the Apple App or Google Play Stores, apps must first face a rigorous test — public opinion. It must be downloaded. But, competition is fierce. While there’s no magic solution, app store optimization can help. In our 2015 guide, we walk you through the fundamentals and show you how to start reaping the benefits of this mobile app marketing tactic.

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How are big data and IoT technology changing healthcare?

Since the HITECH Act, patients have been generating more healthcare data than analysts know what to do with. Add to that interest in the quantified self movement, and there’s no question. We’re swimming in numbers. A key challenge emerging from the exploration, creation and adoption of digital health isn’t how we collect the data. It’s, “What do we do with it?”