App store optimization ensures that through keyword selection, inclusion and repetition along with category selection, your app will be found. Conversion optimization is a completely different game. Winning at conversion optimization means when your app is found users like what they see, and they download it.
A mobile app can’t be used if it can’t be found. It’s critical that you have a strategy and select the keywords to help achieve your goal rank. That’s why the three letters on every digital marketing expert or tech entrepreneurs’ mind today are A-S-O. Why? It’s one of the KEY factors determining whether their apps are visible in search and downloaded by the imagined target audience. In fact, select apps have seen a 300% uptick in downloads from leveraging keyword optimization.
To turn heads in the Apple App or Google Play Stores, apps must first face a rigorous test — public opinion. It must be downloaded. But, competition is fierce. While there’s no magic solution, app store optimization can help. In our 2015 guide, we walk you through the fundamentals and show you how to start reaping the benefits of this mobile app marketing tactic.
There are two things consumers can’t save enough of: Time and money. OccamScan designed and co-created by MentorMate Director of Operations Stefanie Trimble and her business partner Stephen Fluin helps savvy shoppers cut down on both. Hear the buzz on the latest app continuing the quantified self movement.
The best UI/UX creates a feeling of comfort that users are cared for and operating in technology that feels uniquely designed for them. Nothing is overdone or gaudy. All is beautifully useful. The first experience with the design feels familiar, but each time you revisit it, the experience improves and gradually the quality and details reveal themselves.
Björn came to the US with a stack of 200 resumes and had one goal, to find a sponsor. Fast forward almost 15 years ahead. Now his company MentorMate is a mobile development, design, consulting and strategy powerhouse. Along the way, Björn built out his vision for technology. He’s brilliant, tenacious, and truly inspiring. Learn his story.