Bing is performing, what I consider to be, a very brave advertising campaign called “Bing It On .” It’s like the Pepsi challenge of our generation. The idea is simple: people use Google without ever feeling like they need to change. Bing challenges Google in a head-to-head search-off to see who truly yields better results. [...]

SpyderMate iPhone App Building off the success of the SpyderMate tool suite website, we created a SpyderMate SEO Scorecard app for the iPhone. The SEO Scorecard reveals the percentage of web sites performing worse than the domain that was scored. Use the SpyderMate iPhone app to:

Optimize Your Site for Inbound Leads At MentorMate, we have SEO experts who can help raise your site up the search engine results pages to increase your site’s online visibility and inbound lead generation Why focus on SEO services and not paid search? While paid search can be effective if used correctly, consider that 85% [...]

Empower Your Web Presence A professional website needs a professional design. Visitors should be captivated by your website, not repelled. We believe websites should be easy to navigate, easy to understand, and easy on the eye. Although the concept might seem modest, the successful execution of web development and design is no small feat. We [...]

We answer the 11 questions from Outspoken Media’s “Link Building with the Experts – 2010 Edition” questionnaire.

The following SEO diagram was designed for our SEO presentation. It does a particularly good job of giving an overview of how we get through various steps of SEO to ultimately result in more revenue. A good way to read it is to work your way backwards, starting at the conversions step. Obviously this has a focus on revenue-generating web sites, but most of its principles can be associated with any SEO effort.

9/21/09 Google officially announces that meta keywords don’t impact ranking in Google
9/17/09 Rand Fishkin of SEOMoz changes stance on paid links
7/29/09 Yahoo gives up on search, makes deal with Bing

MentorMate’s web marketing team has created a list of some commonly-found problems in web site design. These flaws are detrimental aspects to the site in terms of actual site functionality, usability, and/or search engine optimization. They are problems that are readily apparent without an extensive technical background, and ranked in order, beginning with the most severe red flag and ending with more minor inconveniences that could be improved upon.