On any given search (Google, Yahoo!, etc.), 42% of users click the top organic (non-paid) link on the first results page*. The most cost-effective aspect of e-Marketing is beating your competition to the top of the search results with your web site.
Why focus on SEO and not paid search? Paid search can be effective if used correctly, but consider that 85% of conversions to desired results come from organic search results, compared to just 15% for paid search**. MentorMate has experienced SEO experts who can help raise your site up the search engine results pages to increase your visibility, and also offers SEO training so you can set yourself up for success in the future!
MentorMate.com
We implemented an SEO overhaul on our own web site last year; from February 2008 to February 2009, our traffic increased by almost 600%! Our site is now a paramount source for receiving new leads. We've been found by everyone from startups to major corporations like 3M. We're proud that our own SEO efforts have proven us to be both capable and successful.
These results have been so convincing that our CEO, Björn Stansvik, has begun public speaking engagements on the importance of SEO. The presentation, Increasing Your Revenue Through Search Engine Optimization has been well-received locally and recognized by Canadian SEO firm Actual SEO.
We're such big believers in SEO that we decided to share the tools that we'd developed for our own use. We compiled them onto one site and released SpyderMate - a free, web-based SEO tool that provides SEO training and help to everyone from rookies to experts.
SpyderMate offers both visual and numerical displays of your web marketing effort through the use of a SpyderGraph and SpyderRating (from 1-100). It also points to problem areas on your site that can deter search engines from finding you. Use our keyword analysis tool and compare yourself alongside your competition to stay one step ahead and keep competitive advantage in your favor!
Local Toy Entrepreneur
After a local toy manufacturer came to us to integrate all of their applications, we next developed an online store to strengthen their web presence. Taking things another step further, we began SEO work in 2008. The store's search engine traffic more than doubled over a four-month span, leading right up to the critical holiday season. Our ongoing SEO efforts helped this manufacturer establish a profitable web presence at a crucial time, and have continued to do so since.
Local Security Company
When ongoing maintenance isn't enough to get the job done, we can always do more. We performed a full SEO overhaul for a local security company that needed its web site streamlined. Thirteen different people had worked on the site over the past three years, creating an organizational mess. MentorMate's web marketing team optimized the web site's structure by:
Whether you're after personal SEO training, one-time basic changes, ongoing SEO maintenance, or a complete web site overhaul, MentorMate can help raise you up the search engine results pages! If you've got questions or are interested in working with us, call us at 612-217-2575 or fill out our contact form!
References
*Based on millions of leaked AOL search records, 2006
**http://www.seomoz.org/blog/via-enquisite-ppc-agencies-make-45x-what-seos-do-for-the-same-value