A different process doesn't always need a different starting point. Just as we do in our development processes, we begin our SEO projects by looking at your business needs. We keep those needs in mind throughout the entire project, asking:
These questions remain in our minds as we go through our eight-step SEO process. MentorMate sees your optimization project through from start to finish, and we're there even when the work is complete, to continue helping you optimize your web presence. Here's how:
Our web marketing team will perform an in-depth analysis of your web site, identifying problem areas which can be improved upon.
Our team will perform research to compile a list of high-value keywords. Knowing the value of each keyword allows us to determine which keywords we should be targeting most heavily on your web site.
It's important to know what your competition is doing well, what they're not doing well, and what keywords they're targeting. We analyze your competition to swing competitive advantage in your favor.
Setting goals is important. We start by making sure analytics are in place before optimization, so our team can follow your traffic and conversions to show how much you've improved as time goes on.
In this stage of the process, our web marketing team implements the necessary changes to your site that have been determined by the research up until this point. This can include anything from code changes to rewriting keyword-enhanced copy based on high-value keyword lists.
Optimization doesn't stop on your page. Our web marketing team can launch a campaign to drive traffic to your site by building links from other sites. We're experts at finding places to get quality, permanent links to your site.
We also recommend what's referred to as "link baiting" - creating something appealing on your site that people will want to link to. If your content is entertaining or useful in a unique way, people will inherently want to link to it to share with others.
Your changes won't be immediately apparent. It takes time for Google to re-index your site and take note of the changes. That's why we document the improvements in thorough reports, so when they do happen, you can see how far your site has come.
In 2007, Google estimated that 20-25% of its search queries for the year didn't exist in 2006. The Internet's landscape is constantly changing, and updates need to be made in order to maintain the effectiveness of the optimization performed on your site. Keyword values change with time, your competition improves, or new competition arises. These are just a few reasons why your SEO efforts need to be continuous, and our team will be there along the way to ensure continued success of your web site.
Given today's competitive landscape online, can you afford not to use search engine optimization? On any given search, 42% of users click the first organic (non-paid) result, compared to just 12% on the second result. Can anyone afford to lose 30% of their target audience to their competition, especially if that audience is actively seeking you out with a buyer's mindset?
For more information on the importance of SEO and MentorMate's SEO Services, head over to our Services section, or check out SpyderMate, our free SEO analysis tool. If you'd like to talk to us about our SEO services, let us know! Fill out our contact form, and we'll get back to you within one business day. Any more questions? Call us at 612-217-2575?