As Bulgaria’s impact on the global evolution of design continues to grow, staying ahead of the curve is crucial to push your career forward. Our engaging speaker sessions are designed to leave you better prepared to take on the exciting opportunities that the emerging UX market has to offer.
What to Expect
We’ll cover everything you need to know to ensure your design work has as big an impact as possible on your clients and their users. You’ll learn key tactics to increase collaboration, evolve your design process beyond your screen, and be a champion for UX in Bulgaria.
— Insight into the business side of design
— Practical techniques to take elevate the impact of your design
— Preparation for a rewarding career in experience design
Saturday, May 11
|09:00 – 09:40||Registration & Breakfast|
|09:40 – 10:00||Opening Remarks: The Business of Design, Jay Miller, VP of Sales and Marketing|
|10:00 – 10:45||Scale Your Impact with Design Systems, Kate Tolmie, Senior Experience Designer|
|10:45 – 10:55||Coffee Break|
|10:55 – 11:40||Collaborate to Innovate, Discussion Panel|
|11:40 – 11:50||Coffee Break|
|11:50 – 12:35||Advocate to Elevate, Grigor Grigorov, Head of UX|
|12:35 – 13:35||LUNCH|
|13:35 – 14:20||Bridging the Gap Between Budget & Usability Testing, Tsveti Lazarova, Experience Designer|
|14:20 – 14:30||Coffee Break|
|14:30 – 15:15||Sprinting Toward Better Design in an Agile World, Mike Hagan, Associate Creative Director|
|15:15 – 15:25||Coffee Break|
|15:25 – 16:10||One for all and all for one, Stefan Ivanov, Senior UX Architect|
|16:10 – 16:30||Closing Remarks, Jay Miller, VP of Sales and Marketing|
10:00 – 10:45
Scale Your Impact with Design Systems
Design systems are essential to building and maintaining software at scale, but creating them takes time and resources—luxuries we don’t often have as Experience Designers. Join us to discover how we at MentorMate approach this challenge and evolve our internal processes to help their clients design and develop at scale.
— Understand what a design system is—and isn’t
— Discover how design system deliverables can be tailored based on client goals, organizational structure, and project budget
— Learn tactics to implement a design system in a fast-paced agile environment
Kate Tolmie, Senior Experience Designer
Kate’s adaptability, analytical mindset, and strategic approach combined with her high standards of design allow her to lead clients and project teams from ambiguity to clarity. With passion and enthusiasm, she approaches every problem by analyzing user needs, business goals, and setting processes that will empower her team. As a lifelong learner, Kate continues to expand her horizons by keeping up with emerging technologies, design trends, and behavioral science.
10:55 – 11:40
Collaborate to Innovate: Discussion Panel
Innovation doesn’t happen in isolation — it requires a wide range of expertise and perspectives. Quality collaboration between designers and developers is one of the most important (and most ignored) partnerships driving innovative user experiences. Our panel will share their knowledge of how strong cross-practice relationships can elevate project outcomes.
— Understand how cross-practice collaboration impacts innovative thinking
— Learn tactics to overcome team conflict
— Hear how empathy and communication contribute to success
Dimitar Mihaylov, Experience Design Lead
Eddy Mihaylov, Experience Designer
Irena Yankova, Junior Experience Designer
11:50 – 12:35
Advocate to Elevate
Creating a world-class user-centered experience is no small feat. In fact, it is an undertaking that cannot be accomplished by designers alone. Join us to learn strategies to gain design advocates within your organization who can empower design and grow in their own effectiveness as a result.
— Understand the impact of organizational value alignment on design quality
— Discover how to overcome resistance when asking for change
— Tactics to successfully gain design advocates in your organization
Grigor Grigorov, Head of UX at Crowley Carbon
13:35 – 14:20
Bridging The Gap Between Budget and Usability Testing
UX without User Research is not UX. Successful experience designers keep their client’s best interests in mind by advocating for their end-users experience. We must think critically and smartly about how we approach user research so that we don’t price our work — and the user perspective — out of a project from the very start.
— Understand how business considerations impact the role of user research
— Learn the difference between right-sizing and under-selling
— Tactics to effectively apply user research to projects of different scales
Tsvetelina Lazarova, Experience Designer
Tsveti joined MentorMate in 2017. Since then, she’s worked on a broad range of projects giving her the opportunity to create scalable solutions to fit both the client and the end user’s needs. Additionally, Tsveti co-created and led a successful internal training program called “Pixel Perfect Design”. It helps developers and designers achieve a higher quality of design implementation.
14:30 – 15:15
Sprinting Toward Better Design in an Agile World
While clients and product owners sing Agile’s praises, experience designers are often left scrambling to keep up with a methodology optimized for developers. Design sprints allow us to ask big questions and validate hypothesized solutions quickly. Coupled with the traditional agile methodology, they create stronger solutions.
— Understand the key distinctions between design sprints and agile sprints
— Understand key components of a successful design sprint
— Learn how to integrate design sprints into a project process
Mike Hagan, Associate Creative Director
As Associate Creative Director, Mike co-leads the experience design team out of the Minneapolis office. He pairs hands-on design direction with long term strategic initiatives that allow the design team to produce high-quality experiences across the lifespan of a project, from concept to delivery.
15:25 – 16:10
One For All and All For One
In an era in which design is rather prevalent in every walk of life and a world that brings people closer together than ever before there is no room to exclusion. A truly global audience for the mainstream products we create require us to be inclusive and apply our familiar design processes and workflows with a new mindset towards diversity. In this talk, I will set a common ground for inclusive design before delivering a framework for using and applying some familiar design processes in order to serve as many people as possible and feasible, which should become your major take away. The win in the future will be earned by the true design musketeers who adopt the one for all and all for one mentality.
– Applying inclusive design on the right family of products
– How to understand the breadth of users to be considerate for
– Making sure that inclusive design does not go wrong
Stefan Ivanov, Senior UX Architect at Infragistics
Stefan is a seasoned UX Architect with a vast experience in designing enterprise-grade software and frameworks. He is very passionate about sharing exciting ideas, pushing the boundaries of UX and educating others to embrace the design process. For the past 4 years, Stefan has been driving numerous design efforts for Infragistics Bulgaria.
As Bulgaria’s impact on the global evolution of design continues to grow, staying ahead of the curve is crucial to push your career forward. Join us to learn key tactics to increase collaboration, evolve your design process beyond your screen, and be a champion for offshore UX in Bulgaria. You won’t want to miss this.