Conference Day

May 11, 2019 MentorMate HQ, Sofia 24.99 EUR
As Bulgaria’s impact on the global evolution of design continues to grow, staying ahead of the curve is crucial to push your career forward. Our engaging speaker sessions are designed to leave you better prepared to take on the exciting opportunities that the emerging UX market has to offer.

What to Expect

We’ll cover everything you need to know to ensure your design work has as big an impact as possible on your clients and their users. You’ll learn key tactics to increase collaboration, evolve your design process beyond your screen, and be a champion for UX in Bulgaria.

Key Takeaways

— Insight into the business side of design
— Practical techniques to take elevate the impact of your design
— Preparation for a rewarding career in experience design


Conference Day

Saturday, May 11

09:00 – 09:40 Registration & Breakfast
09:40 – 10:00 Opening Remarks: The Business of Design, Jay Miller, VP of Sales and Marketing
10:00 – 10:45 Scale Your Impact with Design Systems, Kate Tolmie, Senior Experience Designer
10:45 – 10:55 Coffee Break
10:55 – 11:40 Collaborate to Innovate, Discussion Panel
11:40 – 11:50 Coffee Break
11:50 – 12:35 Advocate to Elevate, Grigor Grigorov, Head of UX
12:35 – 13:35 LUNCH
13:35 – 14:20 Bridging the Gap Between Budget & Usability Testing, Tsveti Lazarova, Experience Designer
14:20 – 14:30 Coffee Break
14:30 – 15:15 Sprinting Toward Better Design in an Agile World, Mike Hagan, Associate Creative Director
15:15 – 15:25 Coffee Break
15:25 – 16:10 One for all and all for one, Stefan Ivanov, Senior UX Architect
16:10 – 16:30 Closing Remarks, Jay Miller, VP of Sales and Marketing


Session Summaries

Kate Tolmie

10:00 – 10:45

Scale Your Impact with Design Systems

Design systems are essential to building and maintaining software at scale, but creating them takes time and resources—luxuries we don’t often have as Experience Designers. Join us to discover how we at MentorMate approach this challenge and evolve our internal processes to help their clients design and develop at scale.

Key Takeaways

— Understand what a design system is—and isn’t
— Discover how design system deliverables can be tailored based on client goals, organizational structure, and project budget
— Learn tactics to implement a design system in a fast-paced agile environment


Kate Tolmie, Senior Experience Designer


Kate’s adaptability, analytical mindset, and strategic approach combined with her high standards of design allow her to lead clients and project teams from ambiguity to clarity. With passion and enthusiasm, she approaches every problem by analyzing user needs, business goals, and setting processes that will empower her team. As a lifelong learner, Kate continues to expand her horizons by keeping up with emerging technologies, design trends, and behavioral science.

10:55 – 11:40

Collaborate to Innovate: Discussion Panel

Innovation doesn’t happen in isolation — it requires a wide range of expertise and perspectives. Quality collaboration between designers and developers is one of the most important (and most ignored) partnerships driving innovative user experiences. Our panel will share their knowledge of how strong cross-practice relationships can elevate project outcomes.

Key Takeaways

— Understand how cross-practice collaboration impacts innovative thinking
— Learn tactics to overcome team conflict
— Hear how empathy and communication contribute to success


Dimitar Mihaylov, Experience Design Lead


Eddy Mihaylov, Experience Designer


Irena Yankova, Junior Experience Designer


Teodor Kostadinov


Viktor Hristoskov


11:50 – 12:35

Advocate to Elevate

Creating a world-class user-centered experience is no small feat. In fact, it is an undertaking that cannot be accomplished by designers alone. Join us to learn strategies to gain design advocates within your organization who can empower design and grow in their own effectiveness as a result.

Key Takeaways

— Understand the impact of organizational value alignment on design quality
— Discover how to overcome resistance when asking for change
— Tactics to successfully gain design advocates in your organization

Guest Speaker

Grigor Grigorov, Head of UX at Crowley Carbon

13:35 – 14:20

Bridging The Gap Between Budget and Usability Testing

UX without User Research is not UX. Successful experience designers keep their client’s best interests in mind by advocating for their end-users experience. We must think critically and smartly about how we approach user research so that we don’t price our work — and the user perspective — out of a project from the very start.

Key Takeaways

— Understand how business considerations impact the role of user research
— Learn the difference between right-sizing and under-selling
— Tactics to effectively apply user research to projects of different scales


Tsvetelina Lazarova, Experience Designer


Tsveti joined MentorMate in 2017. Since then, she’s worked on a broad range of projects giving her the opportunity to create scalable solutions to fit both the client and the end user’s needs. Additionally, Tsveti co-created and led a successful internal training program called “Pixel Perfect Design”. It helps developers and designers achieve a higher quality of design implementation.

14:30 – 15:15

Sprinting Toward Better Design in an Agile World

While clients and product owners sing Agile’s praises, experience designers are often left scrambling to keep up with a methodology optimized for developers. Design sprints allow us to ask big questions and validate hypothesized solutions quickly. Coupled with the traditional agile methodology, they create stronger solutions.

Key Takeaways

— Understand the key distinctions between design sprints and agile sprints
— Understand key components of a successful design sprint
— Learn how to integrate design sprints into a project process


Mike Hagan, Associate Creative Director


As Associate Creative Director, Mike co-leads the experience design team out of the Minneapolis office. He pairs hands-on design direction with long term strategic initiatives that allow the design team to produce high-quality experiences across the lifespan of a project, from concept to delivery.

15:25 – 16:10

One For All and All For One

In an era in which design is rather prevalent in every walk of life and a world that brings people closer together than ever before there is no room to exclusion. A truly global audience for the mainstream products we create require us to be inclusive and apply our familiar design processes and workflows with a new mindset towards diversity. In this talk, I will set a common ground for inclusive design before delivering a framework for using and applying some familiar design processes in order to serve as many people as possible and feasible, which should become your major take away. The win in the future will be earned by the true design musketeers who adopt the one for all and all for one mentality.

Key Takeaways

– Applying inclusive design on the right family of products
– How to understand the breadth of users to be considerate for
– Making sure that inclusive design does not go wrong

Guest Speaker

Stefan Ivanov, Senior UX Architect at Infragistics


Stefan is a seasoned UX Architect with a vast experience in designing enterprise-grade software and frameworks. He is very passionate about sharing exciting ideas, pushing the boundaries of UX and educating others to embrace the design process. For the past 4 years, Stefan has been driving numerous design efforts for Infragistics Bulgaria.

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As Bulgaria’s impact on the global evolution of design continues to grow, staying ahead of the curve is crucial to push your career forward. Join us to learn key tactics to increase collaboration, evolve your design process beyond your screen, and be a champion for offshore UX in Bulgaria. You won’t want to miss this.


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