How do companies build better solutions? They create roadmaps to understand the customers and their needs: who are they, and what is their end goal? Andy Wang from GE discusses the importance of connecting with people to before their problems. What emotional response should a solution inspire in your audience?
Oppositional feedback from stakeholders can pull design teams in unintended directions — introducing another layer to navigate beyond the needs of the user and business. So, how do you empower your designers with effective communication strategies allowing them to use on target feedback to improve solution utility?
Understanding how IA fits within the design process is important for creating interfaces that anticipate and meet users’ needs. Designers can use IA to respond to a software requirements document template, helping them to define priorities and order information, which make all the difference in UX design processes and outcomes.
When asked about challenges navigating enterprise UX/UI projects, even veteran designers mention the finesse and experience required to coordinate project stakeholders or uncover the right information. How can you empower your solution design team to do its best work?
Enterprise UX projects are different. They often involve multiple stakeholders, and business interests. What should teams know and plan for ahead of time to smooth the turbulence common in large design initiatives? How can design be scaled across an ecosystem of digital products?
User research separates the products and solutions that serve user needs, improve pain points and increase efficiencies compared to the projects that miss the mark. What strategies and tools can help a range of business types run affordable user testing and build an effective UX design process?