How should UX team leads staff a project? UX/UI skillsets overlap to the point where, in many cases, one designer can combine both roles in her work with a client. But when it comes to large scale projects, product owners and design leads alike are wise to split UX and UI roles and conquer distinct requirements.
Mitko Mihaylov works at MentorMate alongside his twin brother, Eddy, as an Experience Designer. Mitko is happiest when he can design features that enhance software for end users. When the workplace offers more adventure than stress, clients can expect more coherent and fulfilling digital experiences.
How important is speed to market? Are you building an MVP first? UX and UI designers can help to guide projects toward success as early as project kick-off. From communicating best practices for an operating system to weighing in on feature prioritization, stakeholders should look to designers for key intelligence.
How can technology create better journeys in swim education? We worked with FOSS Swim School to create a digital platform that improves workflows and makes the feedback gathered through customer service channels actionable. On- and off-site consultations result in software that harmonizes the learning experience.
What happens when stakeholders want to skip the design phase to begin development? Without rapid prototyping, designers can’t improve usability, validate flows, and ensure the overall functionality of software. Leveraging user testing tools helps designers validate ideas and keep the project on track and under budget.
What makes for better digital branding? First, understand how UX evolves in a continuum of platforms. Designers do best to avoid heavy-handed branding of software solutions. To offer excellent digital experiences, remember that less marketing can actually deliver more value to users and increase a company’s ROI.