What happens when stakeholders want to skip the design phase to begin development? Without rapid prototyping, designers can’t improve usability, validate flows, and ensure the overall functionality of software. Leveraging user testing tools helps designers validate ideas and keep the project on track and under budget.
What makes for better digital branding? First, understand how UX evolves in a continuum of platforms. Designers do best to avoid heavy-handed branding of software solutions. To offer excellent digital experiences, remember that less marketing can actually deliver more value to users and increase a company’s ROI.
How do psychology and aesthetics inspire action? With the help of teammates in Minneapolis and Sofia, BG, Annika, MentorMate’s Creative Director, works to answer this question everyday. Integrating excellent UX with software functionality helps businesses overcome challenges through elegant and efficient design.
How do companies build better solutions? They create roadmaps to understand the customers and their needs: who are they, and what is their end goal? Andy Wang from GE discusses the importance of connecting with people to before their problems. What emotional response should a solution inspire in your audience?
Oppositional feedback from stakeholders can pull design teams in unintended directions — introducing another layer to navigate beyond the needs of the user and business. So, how do you empower your designers with effective communication strategies allowing them to use on target feedback to improve solution utility?
Understanding how IA fits within the design process is important for creating interfaces that anticipate and meet users’ needs. Designers can use IA to respond to a software requirements document template, helping them to define priorities and order information, which make all the difference in UX design processes and outcomes.