Why does the “mobile moment” still matter, even 10 years after the fact? Your business needs a mobile app to bridge your user’s virtual and physical worlds. As IoT solutions gain more traction, mobile apps must play a greater role to facilitate deeper engagements between businesses and their customers.
What makes for better digital branding? First, understand how UX evolves in a continuum of platforms. Designers do best to avoid heavy-handed branding of software solutions. To offer excellent digital experiences, remember that less marketing can actually deliver more value to users and increase a company’s ROI.
How can businesses take more data into their systems and mobilize it to deliver more customized consumer experiences that also make business sense? Red Roof Inn leveraged cloud technology to sync flight cancellation data to serve affected users ads for local hotels. See the results.
With a target that constantly shifts, much ado has been made about the rapidly changing tactics of search engine optimization (SEO) and whether it remains a viable technical practice. Surely, as Google’s algorithm becomes more advanced, SEO returns diminish, right?
It’s an age-old question. How do you get app reviews beyond those added by your test group without annoying your user base? We explore.
In today’s app eat app climate, there must be a calculated strategy and intended audience behind every idea when considering whether or not an app makes sense for your business. Here’s how to decide.