How can businesses take more data into their systems and mobilize it to deliver more customized consumer experiences that also make business sense? Red Roof Inn leveraged cloud technology to sync flight cancellation data to serve affected users ads for local hotels. See the results.
With a target that constantly shifts, much ado has been made about the rapidly changing tactics of search engine optimization (SEO) and whether it remains a viable technical practice. Surely, as Google’s algorithm becomes more advanced, SEO returns diminish, right?
It’s an age-old question. How do you get app reviews beyond those added by your test group without annoying your user base? We explore.
In today’s app eat app climate, there must be a calculated strategy and intended audience behind every idea when considering whether or not an app makes sense for your business. Here’s how to decide.
Brands must work ever harder to stand out in the growing fray of businesses and offerings. Mobile marketing strategies like personalization offer new options.
App store optimization ensures that through keyword selection, inclusion and repetition along with category selection, your app will be found. Conversion optimization is a completely different game. Winning at conversion optimization means when your app is found users like what they see, and they download it.