MINNEAPOLIS, MN. SEPTEMBER 11, 2014 —
MentorMate announced today that it is launching a fully focused vertical in health care with a focus on mobile strategy for Digital Health, Big Data, Pharma and Medical Devices. Located in the heart of Medical Alley with brands like Medtronic, Mayo Clinic and United Health Group, MentorMate is responding to the need for a center point dedicated to healthcare innovation and strategy with the launch of a digital health lab/incubator, an Apple HealthKit lab, as well as expansion of MentorMate’s brand development to include innovation and strategy delivery tools for clients. As the world’s first Apple HealthKit Lab, MentorMate will focus on integration and development of mobile strategy using mobile devices as well as the new Apple Watch, while working in tandem with Android-focused development teams at Google and Samsung.
“Health care has been a major segment for MentorMate for many years, with year-over-year increases to more than 30% of the business with clients like Medtronic, Medica, Amcom (now Spok), MyMeds and numerous other health IT-related companies,” says Björn Stansvik, CEO and Founder of MentorMate. “The opportunity of mobile in its broadest sense—including mobile devices, wearables, driveables, flyables, robots, intelligent machines, implantables and nano-ingestables—combined with the human mind and body constitutes an opportunity to elevate humanity through technology by enabling prevention over intervention, identification and eradication of waste, and a more participatory role for people in their own health care.”
MentorMate has hired industry veteran Mr. Jack Cosentino, Healthcare Practice Director, to lead this focus and assist in defining strategy and execution.
“With so much interest in the convergence of health and mobile, there is a great desire both in the technology and health industries to come together and collaborate around the new models of health care,” says Cosentino. “Our aim is to be an enabler and facilitator in this eco-system, helping to put the right parties together, vetting opportunities and then executing on the right ones. We’ve already started this process by initiating discussions with many health care startups as well as significant market players from the industry, facilitating the dialog with teams at Apple, Samsung and Google, respectively.”
Today, Stansvik published an article through the American Business Journals titled, “Apps that will help you take control of your health care (and save everyone money).” Read it here.