In 2001, I stumbled upon a bright young man who was on a mission to change the way K-12 students learned – via a palm pilot mobile device with marginal success. Nine long years later, I ran into him again. Now he was aspiring to change the world via mobile strategies and solutions with great success. The primary difference between that much younger chap and the one in 2010? Technology finally caught up with his mobile vision. Bjorn, the founder of MentorMate, was a mobile visionary before mobile became cool.
Today, it amazes me that many organizations are not taking advantage of the power and simplicity of a mobile strategy to create and sustain competitive advantage. The number of organizations that are still out there with little or no mobile strategy is astounding, even in 2014. What is even more alarming is how easy it is to identify who needs help with mobile. Why aren’t organizations self-identifying the problem and transforming themselves with mobile?
The answer is “I don’t know.”
To illustrate how easy it is to identify candidates that need help with mobile, simply visualize your local strip mall. Pick out three businesses or brands and then try to use your mobile device to do business with them. Can you easily see which products and services they offer? Can you quickly make a purchase or schedule an appointment? Or are you flabbergasted, like me, that they make it so difficult to do business with them?
Our offices happen to be in Uptown Minneapolis, a hip area with multiple diverse retail stores and restaurants. We often perform this exercise during meetings by asking prospective clients who are on the fence about mobile to look out the window and choose any three establishments. Then, we visit their websites on our mobile devices and analyze the experience.
Let’s assume we are trying to order lunch. One establishment’s website appears, but is unreadable; one is slow and takes 10-15 seconds to load; and the last one allows you to order a sandwich in seconds on your phone and have it delivered in 3-4 minutes. Now, which would you prefer to do business with?
This particular example demonstrates the competitive advantage your business can achieve through mobile – it’s immediate and easy to track. Other businesses are much more complicated and “doing business” through mobile isn’t as simple as ordering a sandwich, but it is just as important.
You may have already seen the graph above. Very soon the majority of your partners, customers, prospects and clients will want to do business with you through a mobile device. Will you be ready? If you’re not sure, perform this mobile readiness self-assessment:
- Can I find you?
- Can I see you?
- Can I quickly/easily do business with you?
If the answer is no to any of these questions, then you are a candidate for mobile transformation. Luckily, you are in the right place; how can we help?