Our very own Ryan Peña will host a workshop and act as breakout session emcee! Social Media Strategies Summit is the longest running, most comprehensive social media conference in the US. Our very own Ryan [...] February 7 - 9 2017 8:00 am - 8:00 am San Fransisco $1,599 Social Media Strategies Summit is the longest running, most comprehensive social media conference in the US. Our very own Ryan Pena will be speaking about employee advocacy at a pre-conference workshop, as well as acting as emcee for the conference track. Speaker Ryan Peña B2B CASE STUDY: OPTIMIZING SOCIAL MEDIA CHANNELS VIA CONTENT By now, most of us have heard it, “Content is KING!”. That’s great, but what steps should we take to not only put content out there but actually drive leads and site traffic back to the organization? Take the journey with Ryan as he shares the struggle, pushback, budget restrictions and testing his team went through, which ultimately led to going from 48 social media leads in 2015 to nearly 1,000 social media leads in 2016! Expect to leave this session understanding: How to craft a content strategy centered around a default CTA Hacks to leverage free blogging sites & communities to repurpose content while driving people to CTAs leading to business results How we got featured in a private LinkedIn Healthcare group by Philips, which lead to a flood of new leads How to leverage video to develop a broader reach Influencer marketing tactics Register Tags Share Share on Facebook Share on LinkedIn Share on Twitter
