MentorMate’s Ryan Pena @ Social Media Strategies Summit

Leading practitioners share proven methods to execute a successful, revenue-driving social media strategy, allowing you to learn best practices in social media marketing from today’s most successful brands.

Learn powerful tactics that Ryan implemented with LinkedIn campaigns that took an organization from 45 social media leads in 2015 to 1,000+ leads in 2016…a trend that continues to break new ground in 2017.

In this session, you’ll learn:

• Best practices for LinkedIn Sponsored Content – Tips from Ryan’s experience and his contact at LinkedIn
• Creative guidelines – Why you should include images and what to include in those images
• Audience targeting – How granular should you get and why it matters
• Deep-link tracking – Show the true ROI by tracing conversations from each specific campaign
• A/B testing – Why you should A/B test on every new campaign in order to get the most ROI from paid