Launch Your Idea
Determine your software development plan and forecast return on investment with veteran strategists who guide you to define scope, choose technologies and visualize first-iteration design.
Customize Development Goals for Key Users
Building a successful solution starts with a deep understanding of target user groups, their needs and how the proposed technology will fit into the competitive landscape.
Before creating a software development plan, we help you identify your target audiences and define the key characteristics for each group. We analyze and interact with your users, examine competitive artifacts and research navigation patterns to improve on existing expectations. We document the motivations, experiences, fears and problems of each persona to inform feature prioritization and your development roadmap. Through primary and secondary research, we help our partners hone product functionality and position it for success in the market.
- Subject matter expert interviews
- Survey development and distribution
- Design pattern research
- In-person usability testing
- Competitive landscape documentation
- Personal identification and development
- Market analysis and opportunity mapping
Scope Your Software Development Plan
Without definition, cost and completion date projections are little more than a guess.
We help your team align business strategy with technical requirements to determine scope before development begins. By examining and validating features against business and user needs, we structure a phased release plan and technical framework to help you define how the functionality will evolve over time.
- Process and whiteboard notes
- MVP/Project scope
- Feature value, risk, dependencies analysis
- User stories
- User roles/perspectives
- Low-fidelity wireframes
- Strategy documentation
- Release timeline
- Cost/phase estimations
Balance Ownership Cost and Ongoing Growth
Assess software quality to understand challenges presented by existing code and their impact on new estimates.
We work with you to review your source code and/or architecture to gauge how well your current product will support proposed functionality. By reviewing the code, we can better map the cost and timeline of your software development plan and prepare to assist in the management of your solution. Recommending solutions to known pain points, we help your team invest in the longevity and usefulness of your technology.
- Technology recommendations
- Security risks
Model and Test a Version of Your Solution
User Interface Design
Without visualizing your product before development, stakeholders can’t align, connect and commit. We work with you to make the experience tangible.
We follow each user through designated solution interactions to identify how priority features work together to create the desired experience. Wireframes, screens illustrating key moments and technical architecture bring the experience to life.
By focusing on the most meaningful elements, we can model high-value features to demo with users, stakeholders or investors. We create prototypes at varying levels of fidelity, from digital decks to functional software with conditional logic, dynamic content and animated transitions.
- Low fidelity wireframes
- High fidelity wireframes
- Typography hierarchy and placement
- Illustrated iconography
- Visual identity recommendations
- Wireframe and sitemap creation
- Paper, digital or clickable prototype