Startup

Launch Your Idea

Determine your software development plan and forecast return on investment with veteran strategists who guide you to define scope, choose technologies and visualize first-iteration design.
Understand Your Audience

Customize Development Goals for Key Users

  • User Research
    User Research
  • Persona Development
  • Market Segmentation
  • Competitive Analysis
Early Learning Labs Development Project

Building a successful solution starts with a deep understanding of target user groups, their needs, and how the proposed technology will fit into the competitive landscape.

Our software development plan starts with helping you identify your target audiences and define the key characteristics for each group. We analyze and interact with your users, refining and improving navigation patterns as we examine their feedback. We document each persona’s motivations, experiences, fears, and problems to inform feature prioritization. Through primary and secondary research we help our partners hone their development roadmap to optimize product functionality and position solutions for success in the market.

Possible Outputs

  • Opportunity Mapping
  • Define MVP
  • Audience Definition
  • Roadmap Creation
Identify Requirements

Scope Your Software Development Plan

  • Feature Definition
  • Roadmap Planning

Without definition, cost and completion date projections are little more than a guess.

We help your team align business strategy with technical requirements to determine scope before development begins. By examining and validating features against business and user needs, we structure a phased release plan and technical framework to help you define how the functionality will evolve over time.

Possible Outputs

  • User Research
  • Feature Prioritization
  • Cost Estimations
  • Project Scope
Validate Technologies

Balance Ownership Cost and Ongoing Growth

  • Architecture Review
  • Code Analysis
WeVest Software Development Project

Assess software quality to understand challenges presented by existing code and their impact on new estimates.

We work with you to review your source code and/or architecture to gauge how well your product will support proposed functionalities. Identifying pain points and recommending their solutions, we assist you as you map the cost and timeline of your software development plan. We collaborate with your team to plan the management of your solution so you can ensure the longevity and usefulness of your technology.

Possible Outputs

  • Code Quality Evaluation
  • Technology Recommendations
  • QA Strategy
  • Security Analysis
Visualize Development

Model and Test a Version of Your Solution

  • User Experience
  • Usability Testing
  • User Interface Design
  • Prototyping
    Rapid Prototyping

Without visualizing your product before development, stakeholders can’t align, connect and commit. We work with you to make the experience tangible.

We model high-value features to demo with users, stakeholders, or investors, tracing their interactions with the software to determine whether priority features work together to create the desired experience.

Prototypes with varying levels of fidelity — from digital decks to functional software with conditional logic, dynamic content, and animated transitions — help our clients determine the most meaningful elements of their solution.

Possible Outputs

  • Wireframing
  • Typographical Hierarchy
  • User Testing Plan
  • Visualize MVP
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