The uncertainty of sudden unemployment is a fear that haunts many. SafetyNet sought to provide peace of mind to its customers facing those unpredictable circumstances. Their idea was to create an insurance platform that pays out should a policyholder suddenly lose their employment due to a lay off or for medical reasons.

Our team worked with SafetyNet to determine how best to bring this new insurance platform to life. Since the service was starting entirely from scratch, many components were needed before SafetyNet could launch. We built a Stripe-integrated, responsive website that could easily take secure monthly payments from customers. The website also has a built-in rules engine, the ability to create customized insurance documents in real time, and an admin portal that SafetyNet’s customer service teams use to evaluate and pay out claims.

Three years after launch, SafetyNet is thriving. With thousands of policyholders in ten different states, the company has satisfied millions of dollars in claims. Those millions of dollars have meant financial stability for SafetyNet’s customers while they look for new employment. Additionally, by employing the lean startup methodology, SafetyNet quickly and successfully updated their product based on customer feedback. Things like updating available coverage amounts and the ability to choose a lump sum or a payment payout were incorporated into SafetyNet’s business model solely based on customer feedback.