Design Strategy

Visioning workshops set the tone and direction for the entire product or service that we ultimately design and build. Depending on the scope, these workshops are between a half-day to multiple days. They’re very centered on collaboration and brainstorming exercises. The goal of visioning workshops is to really get your key stakeholders out of their comfort zone and imagine what’s possible for your product. Beyond that, visioning workshops are where we lay a strong design strategy foundation and really start to define the soul of the product.

Vision prototypes are like the concept car of the digital world. They’re designed to get buy-in and measure the attraction bias of your product. These clickable prototypes are built with a full user interface that you can use to help present your product vision to investors and other key stakeholders. Having a visual prototype that people can actually click around in is a much more valuable tool than simply listening to or reading through a product vision.

The ultimate goal of experience benchmarking is to look at different experiences and benchmark against them. This happens in a few different ways. If we’re revamping an existing product, we look at the existing experience to see what’s working and what’s not. We also look at your competitor’s products and do the same. Additionally, we look at analogous experiences. These are experiences that aren’t necessarily in the same space as what we’re building but can still provide value in understanding user’s expectations.