Evolve Your Digital Content Ecosystem

DXP Strategy

A digital experience platform isn’t a singular solution. It’s part of an entire ecosystem unique to every organization’s specific content management needs.

The right DXP strategy begins with understanding your content objectives, operations, and technical infrastructure. Then, it wraps the business strategy and objectives together with marketing and personalization objectives into one cohesive strategy. A strong DXP strategy should be as simple as possible, but no simpler.


Build Your Content Ecosystem

Every organization’s content resides within a technology ecosystem that supports many different business requirements. Each piece of this ecosystem must complement and integrate with one another to create a seamless experience for people interacting with your content. Digital asset management systems, search appliances, and personalization engines must work together.


Keep Track of Your Content

As organizations grow, content often gets dispersed across tools and repositories that are often difficult to access and maintain. Content topology maps the content’s location, structure, and hierarchy in the overall workflow. Topology also informs content governance and the successful content migration into a single content source of truth.


Manage Your Content

Maintaining efficiency, security, and compliance within a content organization relies on an effective workflow and governance models. Reviews, approvals, and access require a thoughtful approach to the diverse requirements of teams across the enterprise.

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