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How Pokémon GO Previews the Future of Augmented Reality

Augmented reality is now mainstream thanks to Pokémon GO game. How will this shift impact businesses and consumers outside the gaming industry?

Published on July 14, 2016

MentorMate

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While Pokémon GO continues to break record after record in terms of adoption, we view this societal acceptance as a shift in consumer adoption. Augmented reality is now mainstream thanks to this game. How will this shift impact businesses and consumers outside the gaming industry? We explore with some quick examples.

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Addresses

REGIONS


Bulgaria

67 Prof. Tsvetan Lazarov Blvd.
Sofia 1592, Bulgaria,
+359 2 862 2632

United States

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Minneapolis, MN 55408

+1 612 823 4000

Sweden

Mäster Ahls gata 8 (T10)
722 12 Västerås

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