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How Pokémon GO Previews the Future of Augmented Reality

Augmented reality is now mainstream thanks to Pokémon GO game. How will this shift impact businesses and consumers outside the gaming industry?

While Pokémon GO continues to break record after record in terms of adoption, we view this societal acceptance as a shift in consumer adoption. Augmented reality is now mainstream thanks to this game. How will this shift impact businesses and consumers outside the gaming industry? We explore with some quick examples.

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