Minneapolis, MN, 09.22.2020 /PRNEWS/ — Custom software development firm MentorMate continues to expand its human-centered design services. Since joining the company in October 2019, VP of Design Denny Royal grew his team while developing a unique blend of onshore and offshore design services.

“Traditionally offshore software development companies keep their design team onshore,” says Royal. “Instead, we expanded our design team leadership in our Minneapolis office and brought on top tier talent in Bulgaria. This allows us to offer clients a strategic advantage through exceptional design while still delivering on similar value as our custom software offerings.”

MentorMate’s design services are comprehensive. From foundational research and strategy to product, behavior, and service design, Royal’s team takes a human-centered approach to go beyond creating something that just looks nice. They work to not only meet a user’s needs but exceed and even anticipate them.

“While human-centered design is great at defining people’s unmet needs, it falls short of identifying what’s causing those needs,” continues Royal. “Our team’s approach goes a step beyond and intersects human-centered design with neuroscience-backed behavior design to get to the heart of what’s driving user behavior. That allows us to design for those behaviors more effectively.”