What GE’s Audience Engagement Strategy Can Teach Us How do companies build better solutions? Andy Wang from GE discusses the importance of connecting with people before addressing their problems. How do companies build better solutions? They create roadmaps to understand the customers and their needs: who are they, and what is their end goal? Andy Wang from GE discusses the importance of connecting with people before addressing their problems. What emotional response should a solution inspire in your audience? Tags Product DesignDesign Share Share on Facebook Share on LinkedIn Share on Twitter