Using the Cloud to Build Smarter Consumer Campaigns How can businesses take more data into their systems and mobilize it to deliver more customized consumer experiences that also make business sense? How can businesses take more data into their systems and mobilize it to deliver more customized consumer experiences that also make business sense? Red Roof Inn leveraged cloud technology to sync flight cancellation data to serve affected users ads for local hotels. See the results. Tags Mobile Share Share on Facebook Share on LinkedIn Share on Twitter