Over the last few years, mobile apps have become an integral part of many leading businesses across the globe in different ways. Some of the most successful brands and companies in the world have their own mobile apps that are used to achieve objectives ranging from product enhancements and customer services to mobile marketing and customer data collection. The increase in smartphone users (expected to reach 1.75 billion by the end of 2014) only means that more businesses will consider creating their own mobile apps in the coming days. As a business owner you can’t be missing out on this growing market segment.
But just in case you need more convincing, here are 17 reasons why your business needs a mobile app.
1. Embrace The Mobile Age
A few days ago Björn Stansvik, the CEO of MentorMate, discussed 3 major indications that the mobile era has indeed arrived. Read that post if you haven’t already because it has some valuable lessons on how businesses can benefit from the mobile era. You need to embrace this change, the possibilities that it has brought with it and use it to your advantage. And there’s no better way to do that than having your own mobile app. Most of your competitors have already realized this fact, it’s time you acted as well.
2. Prepare Now For The Future
Apart from smartphones and mobile apps, the mobile era has given way to innovations like the Google Glass and smart watch. Things are only going forward from here. Having a mobile app now would prepare you for the future enhancements that are going to be built on this platform. Investing in a mobile app today would place you in a much stronger position to benefit from future technologies as well.
3. Accelerate Product Innovation
Mobile apps open new business dimensions and opportunities because of the way they are used. You can identify new ways of resolving customer issues and fulfilling client needs. This drives innovation and gives way to new products and services.
4. Strengthen Your Brand Image
Your brand image is critical for your success. Without a mobile app, you might appear outdated and distanced from the modern trends. This can have an indirect impact on the performance and future prospects of your business.
5. Boost Your Website Traffic
Apple’s app store and Google Play receive millions of hits every day. If your app is properly optimized for the app store, not only can you attract more downloads, but also route highly targeted traffic to your website and get backlinks from high authority pages.
6. Open New Revenue Channels
If you want to, you can directly monetize your app and open new revenue channels for your business. Apps can be monetized through in-app advertisements, by attaching a price tag to the app or by introducing paid features within the app.
7. Get Priceless Customer Insights
One of the biggest benefits of mobile apps is the volume of detailed customer data that you can gather through them. You can identify your most profitable and promising regions, demographic segments, customer needs and the overall performance of your app. All this knowledge and data can be used in making product enhancements, identifying new business opportunities, and in developing new and more improved products that can meet customer needs more effectively.
8. Offer a Much Faster and Seamless Experience
Mobile apps are required to be much faster than the normal websites. Both Apple and Google app stores have minimum speed requirements to list mobile apps. This ensures that the users get a much quicker and smoother experience that results in driving more action and higher engagement levels.
9. Create Advanced Social Media Marketing Strategies
Social networking is deeply connected with smartphones. Mobile apps are inherently ideal platforms to involve social circles of the users through different featuresand options. With your own mobile app, you’ll be able to drive much higher social media engagement and achieve different business objectives through it.
10. Be Where Your Customers Are
The most important people for your business are your customers. You can’t distance yourself from them. Most of your customers are avid smartphone users now. Mobile apps consume a major portion of their daily routines. Why not take advantage of this scenario?
11. Provide More Value With Your Product
Mobile apps can help you deliver your products and services in a much more effective and timely manner. Highlight and promote the most valuable aspects of your product or services through your app and increase their effectiveness with tailored options and features.
12. Increase Customer Engagement
A staggering 83% of all smartphone users begin their day by looking at their smartphones and using different apps. The level of engagement mobile apps receive is several times higher than the normal websites. With an intelligently developed and designed mobile app you can take benefit of this opportunity.
13. Drive More Action
With increased engagement comes increased action. Mobile apps are far ahead of other mediums when it comes to driving targeted action from the users. Whether you want users to buy a particular product or sign up for a new service, mobile apps are your best chance.
14. Make Your Presence Felt
Your mobile app will keep reminding users about you. Even when they’re offline or using some other apps, they would regularly view your app icon in their app list. This would always keep you at the forefront of your customers’ mind.
15. Generate Sales Through Word of Mouth Marketing
The increase in the value of word of mouth marketing is one of the most significant outcomes of the mobile era. Buying decisions are much more influenced by recommendations from close friends and trusted contacts. If your mobile app has frequent users, they’re much more likely to recommend your company to their circles of influence.
16. Make Your Business Location Independent
With a comprehensive mobile app, your business would instantly become location independent and allow you, your employees, and your customers to stay in touch with things wherever you are.
17. Explore New Marketing Dimensions With Location Tracking
By including location tracking in your mobile app, you can open new ways of targeting your customers for different marketing campaigns and driving more action from them. Some of the most successful shopping apps use location based notifications to alert users about the latest discounts and deals available at their nearby stores.
Summing It Up
There are tons of other benefits, business advantages, and reasons why you should immediately start planning your mobile strategy and app structure. To sum up things, I’ll leave you with this detailed infographic by Neil Patel, a leading technology entrepreneur, which sheds more light on the significance of having a mobile app.